SM Supermalls bagged the Silver award, under the ‘Best PR Campaign: Entertainment’ category for SM Little Stars – the Philippines’ biggest mall-based, kiddie-talent search – at the recently concluded Marketing Magazine’s PR Awards 2019, held at Swissotel Merchant Court in Singapore.
SM is the sole Philippine shopping mall brand to receive a PR Award and was the only Philippine brand shortlisted in the category, along with entertainment brands FOX Networks Group, Netflix, BBC Studios, and Singapore’s Red Roof Records.
Held annually in SM malls all over the country, SM Little Stars aims to help kids ages 4 to 7 develop their talents, confidence, sportsmanship, and camaraderie through a series of workshops mentored by well-known celebrities.
Conferred in Singapore, the PR Awards 2019 is the definitive awards programme for all PR professionals and serves both as an affirmation of the quality of work amongst competitors and peers, and a crucial tool to celebrate the wealth of talent and expertise among PR teams.