Skip to content
SM Investments
  • About Us
    • Our Story
    • Our Vision and Commitment
    • Our Values
    • Our Leadership
    • Awards
  • Our Stories
  • Our Brands
    • SM Retail
    • SM Prime
    • BDO
    • Chinabank
    • Portfolio Investments
  • Sustainability
    • Our Sustainability Agenda
    • SM Green Finds
    • 2024 Sustainability Report
    • 2024 Sustainability Management System
    • 2024 Sustainability Report Notes and Indices
    • All Sustainability Reports
  • About Us
    • Our Story
    • Our Vision and Commitment
    • Our Values
    • Our Leadership
    • Awards
  • Our Stories
  • Our Brands
    • SM Retail
    • SM Prime
    • BDO
    • Chinabank
    • Portfolio Investments
  • Sustainability
    • Our Sustainability Agenda
    • SM Green Finds
    • 2024 Sustainability Report
    • 2024 Sustainability Management System
    • 2024 Sustainability Report Notes and Indices
    • All Sustainability Reports
  • Investors
    • 2024 SMIC Integrated Report
    • Corporate Disclosures
    • Financial Reports
    • Investor Presentations
  • Governance
  • Media
  • Investors
    • 2024 SMIC Integrated Report
    • Corporate Disclosures
    • Financial Reports
    • Investor Presentations
  • Governance
  • Media
SM Investments
  • About
    • Our Leadership
    • Awards
  • Our Brands
  • Our Stories
  • SM Sustainability
    • Our Sustainability Agenda
    • 2024 Sustainability Report
    • 2024 Sustainability Management System
    • 2024 Sustainability Report Notes and Indices
  • Investors
    • 2024 SMIC Integrated Report
    • Corporate Disclosures
    • Investor Presentations
    • Financial Reports
  • Corporate Governance
  • Media
  • About
    • Our Leadership
    • Awards
  • Our Brands
  • Our Stories
  • SM Sustainability
    • Our Sustainability Agenda
    • 2024 Sustainability Report
    • 2024 Sustainability Management System
    • 2024 Sustainability Report Notes and Indices
  • Investors
    • 2024 SMIC Integrated Report
    • Corporate Disclosures
    • Investor Presentations
    • Financial Reports
  • Corporate Governance
  • Media

Triggering ‘chibugan’ memories at SM’s Love Local Fair

  • June 9, 2021

SM’s Love Local Fair

 

Food and particular dishes have an uncanny way of triggering memories. This is possibly why Filipinos are generally such creatures of habit when it comes to food and restaurants. We have one great dining experience at a restaurant, and it’s almost automatic that each time we return to that restaurant, we’ll order the exact same things. My late parents were like that, and I’d see it each time we’d travel abroad and they’d take me to some favorite eatery of theirs in Hong Kong, Paris, or New York.

In terms of growing up, I’ll forever associate pochero and sinigang ng baboy to regular Sunday lunches with my grandparents, and lechon to special occasions when we’d head to their house after Sunday Mass. And sure, while our getting older and travel have helped us appreciate the cuisine from other nations, there’s nothing quite like Pinoy food—especially when it comes to being part of our memory banks of good experiences.

Authentic Filipino flavors

And that’s why I’m so happy that the Love Local Fair, being held at selected SM Supermalls all over the NCR and the country, has Pinoy food as one of its main pillars. It’s the best way for us, pandemic-fatigued as we are, to head to Safe Malling, kick back, and enjoy this Independence Day week. This Love Local Fair kicked off yesterday, June 7, 2021 and runs until Sunday, the 13th.

While there are stalls devoted to culture and retail, I was drawn to the ones featuring food. Whether to eat right there at the mall, or to bring home to the family, or to buy and save for a “rainy day,” there were a wealth of options and happy choices. It’s truly food glorious food at SM’s Love Local Fair.

Glorious food at Love Local Fair

I can go on and on, talking about specific dishes, about merienda fare, about Pinoy snacks & “chicheria,” and how cross-cultural influences from cuisines all over the globe turn up in what are now considered traditional Pinoy dishes—but I think I’ll just leave you with a gallery of photos that should trigger memories (and your taste glands), and have you heading to your nearest SM Supermall. Enjoy Independence Day this year!

Source: Manila Bulletin

It is our vision to build an ecosystem of sustainable businesses that are catalysts for responsible development in the communities we serve.
Connect With Us
  • About Us
  • Awards
  • Stories
  • Our Brands
  • Sustainability
  • Investors
  • Governance
  • Media
  • 2024 Integrated Report

Read our Privacy Statement

Copyright © 2025 SM Investments Corporation
  • About
    • Our Leadership
    • Awards
  • Our Brands
  • Our Stories
  • SM Sustainability
    • Our Sustainability Agenda
    • 2024 Sustainability Report
    • 2024 Sustainability Management System
    • 2024 Sustainability Report Notes and Indices
  • Investors
    • 2024 SMIC Integrated Report
    • Corporate Disclosures
    • Investor Presentations
    • Financial Reports
  • Corporate Governance
  • Media
  • About
    • Our Leadership
    • Awards
  • Our Brands
  • Our Stories
  • SM Sustainability
    • Our Sustainability Agenda
    • 2024 Sustainability Report
    • 2024 Sustainability Management System
    • 2024 Sustainability Report Notes and Indices
  • Investors
    • 2024 SMIC Integrated Report
    • Corporate Disclosures
    • Investor Presentations
    • Financial Reports
  • Corporate Governance
  • Media

Start typing and press enter to search

Scroll to Top
SMIC Assistant