Many history books and literary works call the Philippines the ‘Pearl of the Orient Seas’ because of its abundance in natural resources. But even as its geographical position in the Pacific allows it to be a tropical haven, the Philippines is also among the countries most vulnerable to natural calamities.
The Philippines is no stranger to catastrophes. With overwhelming super typhoons, earthquakes, landslides, and hurricanes, projects and campaigns have persisted to pique general awareness and call for immediate action. The Adopt-A-City Program is one of those.
Bound and determined to reinforce a disaster-resilient Philippines, the National Resilience Council (NRC), along with its 47 affiliates, developed the Adopt-A-City Program, whose primary focus is to match the assessed strengths and resources of the private sector with the specific strategic needs of local government units (LGUs).
SM takes part in proactive campaign to keep PH disaster-resilient
